论文代写:利益相关者理论

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27/11/2017

论文代写:利益相关者理论

利益相关者理论认识到公司在环境中更广泛的地位,因此支持他们参与社会问题。公司对股东负有责任,因此公司必须以这样一种方式运作,从而提高股东的利润。然而,股东并不是唯一的利益相关者(Tse,2011)。利益相关者理论认为,公司对不同的人负有更多的责任,比如其员工、客户、供应商以及其所在的社区等。在公司社会责任的背景下,提出了最初利益相关者理论的爱德华·弗里曼提出了这个理论。企业社会责任概念承认企业及其在经济、法律、伦理和社会问题上的权利。当今时代的大多数公司都以道德良知来组织企业社会责任,因此选择在社会问题上介入。尽管一些研究人员认为,企业这样做是为了创造一个形象,而不是道德良知。最终,情况是他们选择了直言不讳。即使是像投资者这样的股东也不再只对财务业绩感兴趣(CCCD,2011)。他们想知道公司的声誉是如何影响他们的投资的。在这种情况下,公司不能对社会问题保持沉默,因为声誉方面的问题与它有关。公司的社会和环境绩效也成为公司声誉的一部分。因此,像澳航这样的公司依赖利益相关者的咨询活动也就不足为奇了。澳航选择支持一些社会问题,即使他们是敏感的和政治化的,因此是他们社会责任的正常组成部分。正如澳航首席执行官所说,该公司一直是国家经济贡献的重要组成部分,他们参与社会问题是合法的。

论文代写:利益相关者理论

 Stakeholder theory recognizes the much broader placement of the company in an environment and hence supports their participation in social issues. The company owes duties to the shareholder and hence the company has to operate in such a way that it improves the profits for the shareholders. However, shareholders are not the only stakeholders (Tse, 2011). The stakeholder theory recognizes that companies owe more responsibility to different people such as its employees, its customers, suppliers and the community in which it operates etc. Edward Freeman who proposed the original stakeholder theory considered the theory in the context of Corporate Social responsibility. CSR concept recognizes corporations and their rights to deal with economic, legal, ethical and social issues. Most companies of current times have structured their corporate social responsibility with a moral conscience and hence choose to involve themselves in social issues. While some researchers opine that corporations do this in order to create an image, more than a moral conscience. Ultimately, the situation is that they have chosen to be vocal about it. Even the shareholders like investors are no longer only interested in the financial performance (CCCD, 2011). They are interested to know how the company’s reputational dimensions affect their investments. In such situations, the company cannot afford to be quiet about social issues, as reputational dimensions are tied with it. Social and environmental performance of the company becomes part of the reputational dimensions as well. Therefore, it is no wonder that corporations like Qantas rely on stakeholder consultation activities. Qantas choosing to support some social issues, even if they are sensitive and politicized, is therefore a normal part of their social responsibility. As the CEO of Qantas stated, the company has been a large part of the economic contributions to the country and it is only rightful that they take part in social issues.

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