Stakeholder theory recognizes the much broader placement of the company in an environment and hence supports their participation in social issues. The company owes duties to the shareholder and hence the company has to operate in such a way that it improves the profits for the shareholders. However, shareholders are not the only stakeholders (Tse, 2011). The stakeholder theory recognizes that companies owe more responsibility to different people such as its employees, its customers, suppliers and the community in which it operates etc. Edward Freeman who proposed the original stakeholder theory considered the theory in the context of Corporate Social responsibility. CSR concept recognizes corporations and their rights to deal with economic, legal, ethical and social issues. Most companies of current times have structured their corporate social responsibility with a moral conscience and hence choose to involve themselves in social issues. While some researchers opine that corporations do this in order to create an image, more than a moral conscience. Ultimately, the situation is that they have chosen to be vocal about it. Even the shareholders like investors are no longer only interested in the financial performance (CCCD, 2011). They are interested to know how the company’s reputational dimensions affect their investments. In such situations, the company cannot afford to be quiet about social issues, as reputational dimensions are tied with it. Social and environmental performance of the company becomes part of the reputational dimensions as well. Therefore, it is no wonder that corporations like Qantas rely on stakeholder consultation activities. Qantas choosing to support some social issues, even if they are sensitive and politicized, is therefore a normal part of their social responsibility. As the CEO of Qantas stated, the company has been a large part of the economic contributions to the country and it is only rightful that they take part in social issues.