论文代写:连锁餐厅—麦当劳

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01/11/2017

论文代写:连锁餐厅—麦当劳

雷·克罗克创立了麦当劳快餐连锁店或快餐连锁餐厅,是世界上最受欢迎的连锁餐厅。根据各种批评人士和学者的说法,到目前为止,这家连锁餐厅已经接待了约4600万名顾客。他们在大约59个国家经营,在这59个国家有近3万家食品销售点。该组织正在开展他们的行动,并试图向人民提供最好的“食品服务”(尤努斯等人,2013年)。然而,今天市场上有许多快餐连锁店,与此同时,在现在,人们也变得非常健康,他们总是在寻找更好的或者更健康的选择。因此,对于像麦当劳这样的公司来说,在这个市场上生存已经变得非常困难。因此,这个特殊的组织对广告进行了大量的投资。它包括通过报纸、广播和电视等各种媒体宣传自己的品牌。该公司已经使用了各种各样的标志和广告牌来宣传他们的品牌,同时他们也通过各种体育活动推广他们的品牌。他们甚至还赞助了许多活动。然而,麦当劳主要依赖于他们在世界各地的各种商店提供的服务(Harrington et al .,2017)。

论文代写:连锁餐厅—麦当劳

Ray Kroc founded the McDonalds food chain or the fast food restaurant chain and is the most popular restaurant chain around the world. According to various critics and scholars, this particular restaurant chain has served around 46 million customers till now. They are operating in around 59 countries and through almost 30,000 food outlets in these 59 countries. The organization is carrying out their operations and is trying to provide the best quality “food services” to the people (Yunus et al., 2013). Today, however, there are many fast food restaurant chains in the market, and at the same time, in the present time, people have also become very health conscious and they are always looking for a better or rather for a healthier alternative. Thus, surviving in this market has become little difficult for firms such as McDonalds. Therefore, this particular organization makes huge amount of investment for advertisement. It includes advertising their brand through various media such as the newspaper, radio and the televisions. The company has used various signage, and billboards to advertise their brand, along with it they have marketed their brand through various sports events as well. They have even sponsored many events as well. McDonalds, however, depends mostly on the services that are provided by them in various stores around the world (Harrington et al., 2017).