论文代写：目标形象的形成
目标形象的形成是“基于从大量信息中选择的一些印象而形成的一种心理结构的发展”。在目的地形象的例子中，这一“信息泛滥”有许多来源，包括宣传资料(旅游手册、海报)、其他人的意见(家人/朋友、旅行代理商)和一般媒体(报纸、杂志、电视、书籍、电影)。心理结构在很多方面都得到了发展。在附录1的第一幅图像中，整体意象、唯一性和心理特征发挥了作用，在第二幅图像的情况下，功能特征和属性会更多地发挥作用。在第二个图像中，它可以被认为是基于功能的组件和基于属性的组件。基于功能的人会有一个功能上的用途，用来放松、锻炼、游泳等，这里有一个可衡量的属性，比如使用泳池、景点、泳池边等。
论文代写：目标形象的形成
Destination image formation is “development of a mental construct based upon a few impressions chosen from a flood of information. In the case of destination image, this ‘flood of information’ has many sources including promotional literature (travel brochures, posters), the opinions of others (family/friends, travel agents) and the general media (newspapers, magazines, television, books, movies)” (Exhtner & Ritchie, 1991, p.3). The mental construct is developed in many ways. In the case of the first image in Appendix 1, holistic imagery, uniqueness and psychological characteristics come into play and in the case of the second image, the functional characteristics and attributes would come more into play. In the second image, it could be considered as both a functional based component and an attribute based components. Functional based as the person would have a functional usage of the pool as to relax, to exercise, to swim etc., there is a measurable attribute here, such as price to use pool, the attractions, a poolside bar etc.
