Destination image formation is “development of a mental construct based upon a few impressions chosen from a flood of information. In the case of destination image, this ‘flood of information’ has many sources including promotional literature (travel brochures, posters), the opinions of others (family/friends, travel agents) and the general media (newspapers, magazines, television, books, movies)” (Exhtner & Ritchie, 1991, p.3). The mental construct is developed in many ways. In the case of the first image in Appendix 1, holistic imagery, uniqueness and psychological characteristics come into play and in the case of the second image, the functional characteristics and attributes would come more into play. In the second image, it could be considered as both a functional based component and an attribute based components. Functional based as the person would have a functional usage of the pool as to relax, to exercise, to swim etc., there is a measurable attribute here, such as price to use pool, the attractions, a poolside bar etc.