论文代写：耐克销售
在考虑创新的时候，理解消费者是很重要的。一般而言，产品是基于市场驱动的方法和市场驱动方法。市场驱动的方法是根据人们的需求开发产品的方式。消费者成为决定产品范围的人。市场驱动型公司是根据机会和当前差距开发产品的公司。耐克公司有能力开发推动市场的产品和产品设计。最独特的运动是在奥运会上销售霓虹灯鞋。这个过程涉及相当大的风险。人们通常不会购买有霓虹色的鞋子。然而，运动员穿着鞋子使目标人口对购买鞋子感兴趣（Kotler等，2015）。鲜艳的色彩吸引了大众。这些鞋子能够吸引零售店消费者的注意并不令人意外。耐克公司承担的这一风险使得公司获得了很多品牌认可，并且观察到了销售额的增长。
论文代写：耐克销售
When considering a innovation, it is important to understand the consumers. In general, products are based on the market driven approaches and market driving approaches. Market driven approaches are the ways in which the products are developed based on the needs of the people. The consumer becomes the person who decides the product range. Market driving companies are the companies that develop products based on the opportunities and current gaps. Nike Company has the ability to create product and product design that drives the market. The most unique campaign was the selling of neon shoes in Olympics. There was considerable risk involved in this process. The people conventionally did not buy shoes that had neon colors. However, the wearing of the shoes by the athletes enabled the target demography to be interested in buying the shoes (Kotler et al., 2015). The brightly colored hues attracted the masses. It was not a surprise that these shoes were able to capture the attention of the consumers in the retail stores. This risk undertaken by Nike Inc. enabled the company to gain a lot of brand recognition and increase in sales was observed.
