VW is a large company, with many shareholders, debtors, investors, and owners, for which it needs to constantly serve and produce profitable results. The pressure of consistent performance, even in times of severe distress and compressing economies, is a realistic burden for the company to find ways of remaining profitable at costs that are mere externalities. The company invested huge amount of capital in the US to compete with larger brands like Toyota, and hence derived a way of escaping emission norms by attaching a defeat device in the cars (Hotten, 2015). This device helped the cars to pass the emission tests and show its emission within limits when it is way beyond the mentioned threshold. Increasing pressure on the company to remain competitive, deliver profits to shareholders, retain market share, and remain relevant as a brand are counted as some of the intangible and seeded reasons for the scandal to arise. The very intent of the device to escape strict emission norms, which would allow it to sell more cars to gain more profit is the fundamental reason interpreted by all investigators. Thus, the invention of the device and its alleged assimilation into the car proves the conscious attempt to evade emission requirements at the expense of increasing pollution, increasing health risks for US and Europe citizens, and by breaching emission laws.