The brand of Audi has been manufacturing cars since the year 1909, with headquarter in Ingolstadt, Germany. In plays an important part in the group of Volkswagen. The classification of Audi has been done as a car marque of prestige. In the year 2010, Audi took a step ahead never taken up by anyone ever before, by launching a small automobile, namely Audi A1. The car is an economical car of super mini size, designed for being in competition with the Alfa and Mini Romeo MiTo. The car has three doors with the target being created on urban, affluent and young buyers. Even though this seemed to be as an opportunity for the initiation of growth, Audi was dealing with a risk to sacrifice the prestige positioning of Vorsprung Durch Technik (Skul, 2013). The technological brand of this product is the same as car marque. And, the organization is facing a problem as how it should be turning the small size of A1 from a weakness into an advantage. In the light of this opportunity, this report will focus on reflecting the expectations being set out briefly along with supporting the overall position set by the brand. The specific or different qualities of the medium of media will be considered with respect to consumption being made by the users of the source, how it builds on covering the audience, and how it will help in supporting creativity.