论文代写:奇巧营销情报

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04/01/2016

论文代写:奇巧营销情报

奇巧是雀巢品牌最著名的巧克力。雀巢奇巧提供全局控制在其品牌在美国市场没有控制(adeolu,2005)。奇巧巧克力是一种充满威化巧克力奶油。本报告将给雀巢奇巧的品牌最著名的产品介绍和详细的分析(雀巢,2014)。本报告的目的是提供市场营销的重要方面,奇巧品牌如评估外部和内部环境的力量和影响其整体经营的SWOT分析。

奇巧的品牌在市场上已经从过去的75年,但它仍然没有获得垄断因为它面对很多严格的完成与像好时公司和吉百利巧克力公司(pithadia,2006)。这些巧克力公司总是有针对性的在过去的妇女和儿童而现在他们的目标是所有年龄组的男人,妇女和儿童(varaprasdreddy,2006)。

比较了费列罗和奇巧巧克力品牌股之间的差异有以下图所示。 M & M被评价为火星是雀巢二竞争者(电缆,2010)。 本图奇巧已与M & M隶属于玛氏公司相比(雀巢,2014)。

论文代写:奇巧营销情报

Kitkat is the most famous chocolate of Nestle brand. Nestle provides global control to Kitkat over its brand as it has no control on the US market (Adeolu, 2005). Kitkat chocolate is a cream filled wafer chocolate. This report will give introduction and detailed analysis of the most famous product of Nestle brand Kitkat (Nestle, 2014). The objective of this report is to provide crucial aspects of marketing for Kitkat brand such as evaluation of external and internal environmental forces and their impact on its whole operation and SWOT Analysis.
Kitkat brand has been in the market from the past 75 years but it still does not gain monopoly because it had faced much strict completion with chocolate companies like The Hershey Company and Cadbury (Pithadia, 2006). These chocolate companies have always targeted children and women in the past but now they are targeting all age groups like men, women and children (Varaprasdreddy, 2006).
The comparison have been made in variations among the brand shares of Ferrero Rocher and Kitkat chocolate have shown in the below chart.  The M&M has been evaluated as Mars which is the second competitor of Nestle (Cadle, 2010).  In this chart Kitkat has been compared with M&M which is owned by Mars Inc (Nestle, 2014).

 

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