The product that would be discussed is furniture packaging material by Ikea. Packaging is a very significant part of the selling procedure, as the quality and efficiency of the package determine the condition in which it is available for the customers. The primary package is used to designate the packaging layer in contact with the product. It is also referred to the first layer of packaging on which product is placed. The secondary packages, on the other hand, are known as transport packages that are designed for holding many primary packages. The secondary packaging materials are used by consumers when the contents are greater in number. These are usually used by the retailers while they transport the furniture from the production site to the store (Ikea /Us/En, 2017). There are tertiary packages which are made to hold multiple secondary packages. All these packages are made for holding furniture of varying weights and sizes. The material of the packaging is strong enough to ensure that heavy furniture can be carried conveniently without any damage. The packaging of furniture at Ikea is made after the furniture is designed, so it is customized to fit the products. IKEA keeps the packages eco-friendly due to the increasing threats to the environment which is already imposed by non-biodegradable waste. The flat packing furniture enables the consumers to assemble themselves with some simple tools. It not only save materials but it also saves the cost of transportation because more pieces at the same time can be shipped.