The key aspect for the strategy of marketing the Raid Bug Repellent will be inclusive of claims made in terms of efficacy. These claims have to be labelled along with the product and even in the material of marketing being distributed. Active claims to label have to be made in accordance with standards set by a number of regulation- based organizations for regulating such products (Moore, 536). This will require the involvement of Environmental Protection Agency in order to ensure that quality of the product is maintained. For the purposes of marketing though, the most crucial aspect cannot just be considered in accordance with the requirements of regulations. This will further require ability for a clear communication of the efficacy related to the product. The strategy will be based on the preferences and expectations of the consumers and hence, each and every aspect of the product will be related with the consumers (Moore, 537). The basic properties of the product will be used as a general strategy for the employment of insect control without any harm caused to the user. However, there are various factors that will be significantly affecting the overall scope for implementation of strategy as the future is uncertain. The key strategic base lies in the selection of ingredients such that the attribute of user friendliness is maintained. Further ahead, the preferences of customers will be monitored on regular basis in order to ensure that their demand is fulfilled.