论文代写:营销活动

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19/05/2017

论文代写:营销活动

一家名为GNC的公司正在利用一项广告活动吸引更多的顾客购买该组织提供的产品之一。该组织制造和销售各种营养产品,如平板和通剂,使顾客能够减肥并保持健康。公司的这些产品针对的是目标市场的顾客,他们正在寻找各种方法来减肥,变得更健康。因此,该组织利用一些营销策略,将重点放在目标市场的潜在客户上(Fairclough,2003)。其中一些营销策略包括各种广告和宣传活动,为组织提供的一种药片。GNC公司为顾客提供免费的“燃烧”袋,购买一瓶药丸。这个免费包满足了营销活动的促销要求。市场上的顾客会被免费的“糖果”和购买一瓶药丸所吸引。这家公司利用这个机会提高知名度,并要求在市场上为其产品做广告。营销活动中涉及的广告活动是免费向顾客提供的免费“烧包”图片。这个烧包有一个胖女孩的腰的照片。当袋子在里面放了药瓶后关闭,胖女孩就变瘦了。因此,该公司建议消费者食用总营养公司提供的营养药丸。这个燃烧包允许组织以一种巧妙的方式展示产品的特性和主要目标,从而帮助消费者变得更瘦(Loughran,2011)。当包被关闭时,包中的女孩的腰部变得更薄,消费者的腰围也会随着GNC产品的消费而变瘦。本文通过一些技巧,如文本分析、符号学和媒体受众分析等,对该组织的营销活动进行了分析。

论文代写:营销活动

A company named GNC is using an advertising activity to attract more customers to one of the products provided by the organisation. The organisation manufactures and sells various nutrition products such as tablets and tonics which allow the customers to lose weight and stay fit. These products of the company are aimed at the customers in the target market who are looking for various ways to lose fat and become more fit. So the organisation utilises a number of marketing strategies to focus on such potential customers in the target market (Fairclough, 2003). Some of these marketing strategies involve various advertising and promotional activities for one of the pills provided by the organisation. The GNC Company provides the customers with a free “Burn” bag with the purchase of a bottle of the pills. This free bag satisfies the promotional requirement of the marketing activity. The customers in the market are attracted towards the free “goodie” along with the purchase of a bottle of the pills. The company utilises this opportunity of higher popularity and demand to advertise its products in the market. The advertising activity involved in this marketing activity is the picture on the free “Burn” bag provided to the customers. The Burn bag has a picture of the waist of a girl who is fat. When the bag is closed after putting the bottle of the pills inside it, then the fat girl becomes thin. So the company suggests its customers that the consumption of the nutrition pills provided by the Total Nutrition Corporation. This Burn bag allows the organisation to display the feature and major objective of the product in a clever way that it helps the consumer to become thin (Loughran, 2011). As the waist of the girl on the bag becomes thinner when the bag is closed, the waist of the consumer also becomes thinner after the consumption of the products of GNC. This marketing activity of the organisation is analysed in this essay by using a number of techniques such as textual analysis, semiotics and media audience analysis.