A company named GNC is using an advertising activity to attract more customers to one of the products provided by the organisation. The organisation manufactures and sells various nutrition products such as tablets and tonics which allow the customers to lose weight and stay fit. These products of the company are aimed at the customers in the target market who are looking for various ways to lose fat and become more fit. So the organisation utilises a number of marketing strategies to focus on such potential customers in the target market (Fairclough, 2003). Some of these marketing strategies involve various advertising and promotional activities for one of the pills provided by the organisation. The GNC Company provides the customers with a free “Burn” bag with the purchase of a bottle of the pills. This free bag satisfies the promotional requirement of the marketing activity. The customers in the market are attracted towards the free “goodie” along with the purchase of a bottle of the pills. The company utilises this opportunity of higher popularity and demand to advertise its products in the market. The advertising activity involved in this marketing activity is the picture on the free “Burn” bag provided to the customers. The Burn bag has a picture of the waist of a girl who is fat. When the bag is closed after putting the bottle of the pills inside it, then the fat girl becomes thin. So the company suggests its customers that the consumption of the nutrition pills provided by the Total Nutrition Corporation. This Burn bag allows the organisation to display the feature and major objective of the product in a clever way that it helps the consumer to become thin (Loughran, 2011). As the waist of the girl on the bag becomes thinner when the bag is closed, the waist of the consumer also becomes thinner after the consumption of the products of GNC. This marketing activity of the organisation is analysed in this essay by using a number of techniques such as textual analysis, semiotics and media audience analysis.