数据库营销是一种直接营销形式，与其他几种营销工具的间接营销形式非常不同(Iram et al .，2010)。间接营销并没有直接的形式的沟通，涉及到销售方和客户之间。它可以被归类为间接营销(Iram et al .，2010)。这样一种方法是通过大众媒体来实现的，受众有更高的数字。它可以成为目标，可以用来吸引广泛的客户段数组。这种形式的营销通常是成功的，因为客户被告知他们已经购买的产品(Chang and Zhang,2016)。另一方面，直接营销针对的是客户的选择性部分，目的在于说服消费者购买。由于有可能进行直接的沟通，营销人员获得了说服他们所做的说服的能力。间接营销的目的是提醒消费者他们已经使用的产品或服务(Lewis et al .，2015)。具有数据库营销的启动子能够立即从客户那里进行记录响应，作为市场营销的形式，并以直接的方式与人进行面对面的交流。相反，间接的营销手段是这样的，他们不具备实时记录反应的能力，因为它涉及到大众媒体的定位，例如对很多人来说。
Database marketing which is a form of direct marketing is very different from indirect forms of marketing involving several other marketing tools (Iram et al., 2010). Indirect marketing does not have direct form of communication involved between the selling party and the customer. It can get categorized however as indirect form of marketing (Iram et al., 2010). Such a method is oriented through mass media wherein audiences have higher number. It can be targeted and can be used to appeal to a wide customer segment array. This form of marketing is generally successful because customers are informed about the products they are already purchasing (Chang and Zhang, 2016). On the other hand, direct marketing has an aim at selective segments of customers and the aim lies in persuading customers to buy. As there is a possibility for direct communication to take place, marketers gain the ability of convincing the persuasion they are making. Indirect marketing in comparison has the purpose of reminding the customer about their already in-use product or service (Lewis et al., 2015). The promoter with database marketing becomes able to undertake recording responses immediately from the customers as the form of marketing is selective and targeted with person to person communication taking place in a direct manner. In contrast, the indirect tools of marketing are such that they do not hold capability of recording responses in real time as it involves orientation of mass media such as one to many.