论文代写:社交媒体

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26/03/2018

论文代写:社交媒体

社交媒体的影响力非常广泛。人们在社交媒体网站上花费约1100亿分钟,相当于所有在线时间的22%。与传统的广告曝光不同,通过社交媒体的推广,用户会主动提出品牌的关注和喜欢参与。社交媒体有利于培养顾客的品牌忠诚度。 Twitter和Facebook用户中至少有一半认为,他们在开始专注于社交媒体业务之后,更愿意谈论,推荐或购买公司产品。品牌通过社交媒体可以更容易地通过创意内容和互动质量与用户进行深入沟通,最终形成长期的“粉丝”级用户群(Ebert et al。,2015)。

论文代写:社交媒体
及时进行社交媒体反馈和随后的互动会提升品牌的用户体验。传统媒体大量吸引并利用过多的信息来轰炸消费者,而社交网站则让消费者决定关注哪些品牌和某些方面。社交网络这一特征成为企业未来的主要传播手段。另外,社交媒体为用户提供共享功能。社交媒体是品牌企业公共关系部门的有效渠道(Ivey,2010)。尤其是,使用社交媒体的行为是建立一套合适的品牌危机体系,电子商务企业能够快速有效地减少企业形象的负面影响(Ashley&Tuten,2015)。

论文代写:社交媒体

The influence of social media is widespread. People spend about 110 billion minutes on social media sites that equate to 22% of all online time. Different from the traditional advertising exposure, through the promotion of social media, users will take the initiative to put the brand’s attention and like to participate. Social media is conducive to foster customer’s brand loyalty. At least half of Twitter and Facebook users believe that they are more interested in talking, recommending or buying the company’s products after they start to focus on a business in social media. Brand through social media can easier to reach in-depth communication with the user, through the creative content and interactive quality, and ultimately get the formation of long-term “fan” level user base (Ebert et al., 2015).

论文代写:社交媒体
Social media feedback and subsequent interaction in a timely manner would enhance the brand’s user experience. Traditional media uses a lot to attract and it use excessive information to bomb the consumer, and social networking sites let consumers decide to focus on what brand and on some aspects. Social networking this feature become the future of the enterprise and primary means of transmission. In addition, the social media provides users with the share function. Social media is an effective channel for brand enterprise public relationship department (Ivey, 2010). Especially, the act of using social media was to establish a set of appropriate brand crisis system that E-Commerce enterprise can quickly and effectively reduce the negative impact of the corporate images (Ashley & Tuten, 2015).