生态旅游被认为是安达卢西亚区域的一项重要和极为重要的运动，政府和非政府组织都在考虑在国内和国际上推广这一概念，以便在整个区域内推广这一概念。ANDECO是安达卢西亚生态旅游促进国际网络组织(Karlsson et al.， 2016)。本组织自1999年以来一直在运作。公司致力于引进一批既能胜任又致力于鼓励尊重自然、可持续发展和生态友好的旅游业的员工。这些组织还试图利用旅游业作为一种在全世界传播更广泛的了解、平等与和平的方法。
纯山旅游作为一种环境友好型组织而发展起来。该组织是负责任旅游的知名成员。这个负责任的旅游组织成立于2001年，要求通过其网站提供假期的旅游运营必须符合严格的社会、经济和环境标准(Holden, 2016)。组织只有在负责任的差旅对其产品和服务进行筛选后，才能对其进行推广。负责任的旅行带来的好处是巨大的，因为它提供了跑腿的工作。重要的是，网站上的所有项目都要满足可持续发展的要求。Pure Mountains组织为小型团体提供山地自行车服务，并在位于Sierra Nevada自然公园的农舍内提供住宿。
Ecotourism is regarded as the essential and highly significant movement in the region of Andalucia with the organizations of both government and non-governmental nature for the concept of promotion across the region considering to evoke it domestically and internationally. ANDECO, it is the Organization of International Network for the Promotion of Ecotourism within Andalucia (Karlsson et al., 2016). This organization has been operational since the year of 1999. The company has engaged in bringing a combination of staff who is both qualified and committed for encouraging the tourism of respectful, sustainable and eco-friendly nature. Such organizations also attempt to utilize the tourism as a method for spreading wider understanding, equality and peace across the world.
This report has selected three tour operators which claim to be environment friendly within their operations and services. This report will evaluate each tour operator and evaluate the validity of their environmental friendly claims. In the process of evaluations, the operating market, operational scale, products will be assessed with the use of relevant theories. It will further analyze the operators with respect to their depicted actions and considering the extent of environment friendliness.
The tour operator namely Pure Mountains was developed as an organization that is environment friendly. The organization is a renowned member of responsible travel. This organization of responsible travel was created in the year of 2001 requiring the tour operations that offer holidays through their websites to meet the strict criteria of social, economic and environment (Holden, 2016). The organizations can only promote their products and services once the Responsible Travel has screened it. The advantage offered by Responsible Travel is great as it provided with the legwork. It is essential that the sustainability requirements are met by all the offers which are featured on their site. The organization of Pure Mountains Offer Mountain biking for small sized groups and offer accommodation within their farmhouse situated in the Sierra Nevada Natural Park.