论文代写:定性和定量研究

论文代写:定性和定量研究

定性研究包括这样的参数,旨在通过开放性的问题探讨问题的其他相关方面。这些开放性的问题特别有助于识别无法从文献综述中获得的感知和顾客感受。定量研究包括这些参数,旨在建立顾客满意和顾客感知的各个方面。这份问卷需要四种类型的量表来记录和分析通过文献综述确定的各种因素。标称尺度包括相互排斥的实体来探索参数。

论文代写:定性和定量研究
序数尺度包括一个等距实体,反映了被调查者对该参数的满意程度。这种规模是有效的,因为在确定客户满意度时,因为规模的实体是按顺序排列的,并使用“快乐”、“不快乐”等术语。当规模的实体是等距的、按顺序排列时,区间尺度是有效的。比率量表是有效的,因为在这个量表中使用的实体不仅彼此之间进行了排序和等距,而且还包含了从中心进行综合测量的“绝对零度”。然而,由于研究的局限性,比例量表还没有得到应用。

论文代写:定性和定量研究

The Qualitative research includes such parameters which aim to explore any other relevant aspect of the issue through the open-ended question. These open-ended questions are particularly useful to identify the perception and customer feelings that cannot be obtained from the literature review. The Quantitative research includes such parameters which aim to establish the various aspects of the customer satisfaction and customer perception. This questionnaire requires four types of scale to record and analyse the various factors identified through the literature review. The nominal scale includes mutually exclusive entity to explore a parameter.

论文代写:定性和定量研究
Ordinal Scale includes an equidistant entity which reflects the satisfaction level of the respondents against the parameter. This scale is effective because in determining the customer satisfaction because the entities of the scale are in sorted order and use terms like ‘Happy, ‘unhappy, etc. Interval Scale is effective when the entities of the scale are equidistant and in sorted order. The ratio scale is effective because the entities used in this scale are not only sorted and equidistant among each other, but also contains an ‘absolute zero’ for comprehensive measurement from the centre. However, due to research limitations, the Ratio Scale has not been applied.