在制定战略之前需要研究的另一个重要方面是了解目前为这个特定行业工作的趋势和市场。说到体育运动，健身和时尚总是存在着一种趋势。然而，随着体育领域的日益普及，新的趋势和价值开始出现。最近的一项研究表明，各种社交媒体的引入，包括Facebook, YouTube和Instagram，使得现有的趋势变得更加突出和强大(Alex, 2016)。正如Alicia Mathew所说，从全球视角来看，如今体育仍然是仅次于电影和歌曲产业的热门话题之一(Alex, 2016)。这一趋势的增长不仅推动了体育产业的发展，也推动了各种体育用品的发展。
另一项研究强调，新一代人群中健身和健康意识的重要性，是大众健身和体育活动增加的关键原因(Schreeder, 2015)。同样的研究也表明，体育运动越来越受欢迎，以及它未来可能给个人带来的好处和受欢迎程度也推动了这一趋势(Schreeder, 2015)。在当前的全球形势下，一个国家内的每个州都在通过学习这一特殊趋势的增长来建设体育校园，独立的年轻人的父母也受到了加入这些体育校园的激励(Schreeder, 2015)。
因此，当涉及到电子商务时，对于组织的营销人员来说，在实施任何其他策略之前，首先制定合适的策略是很重要的，因为策略本身会带来需要实现的清晰性和重点。作为一个基本方面，制定清晰有力的战略，使市场计划发挥作用是很重要的。为此，6p ‘s的营销组合将用于综合和整合网站，因为6p ‘s是迄今为止营销人员使用的最有效和高效的营销组合之一(Borden, 2009)。
Before developing e-strategy for the National Sports Campus, it is important to comprehend the aspect and what e-strategy is all about. E-strategies are strategies processed for an e-business, as it is the business that is taking place in the domain of internet (Kiang, 2010). Today businesses are expanding their horizons in order to drive revenue and one of the main area in which a business makes it revenue today is in the sector of internet. Hence e-business includes all technologies and application that need to be integrated in to a business operated through internet. In order for the business to be successful in e-business, it is important for the organization to derive suitable strategies that could make the business reach to the targeted segment and also to make or establish brand awareness among the population.
Another important aspect which needs to be studied before development of the strategy is the understanding of the trends and the market that is currently working for this particular industry. When it comes to sports, there is always an existing trend of fitness and the fashion that is always associated with it. However, with the growing popularity within the sports sector, new trends and value started emerging. According to a recent study, the introduction of various social medias, including Facebook, YouTube and Instagram, made the existing trend become more prominent and powerful (Alex, 2016). As per Alicia Mathew, today sports remain as one of the trending subject after film and song industry in the global perspective (Alex, 2016). This increase in trend has catapulted not only sports industry but also various sport accessories items.
Another study emphasized that the importance of fitness and health awareness among the new generation is the pivotal reason for the increase in the surge of masses into the fitness regime and increase in the sports activities (Schreeder, 2015). The same study also signified that the increasing popularity of sports and its future benefits and popularity which it could bring to an individual also fueled the trend (Schreeder, 2015). In the current global situation, every state within a country is building sports campuses by learning this growth in this particular trend and the parents to independent young adults are getting inspired to join these sports campuses (Schreeder, 2015).
Hence, when it comes to e-business, it is important for the marketers of the organization to develop suitable strategies primarily before the implementation of any other strategy, since the strategy itself would bring clarity and focus that needs to be achieved. As a fundamental aspect, it is important to develop clear and strong strategies to make the market plan work. For this, 6 P’s of marketing mix would be used to synthesize and integrate the website, as 6p’s is one of the most effective and efficient marketing mix used by marketers till date (Borden, 2009).