Dietary choices and food consumption are considered to be a personal act. There is the non-verbal communication and symbolization that is epitomized by the act of consumption of food. In the modern world, this act of eating becomes congruent to the micro and the macro environmental factors. Some people avoid certain food groups and develop preference towards certain goods (Elorinne et al. 1103).
A number of practices are in vogue regarding the food choices. These are based on the deep cultural and systemic religious beliefs of the people in the societies. There are a number of anthropological and psychological factors that are in play when individuals make food choices. There is also the semiotic meaning and symbolization that the individuals communicate to the world based on these food choices. The meaning construction and perception associated with these food choices enable in understanding of a person (Johnson 311). It is also emblematic of the personal identity that an individual carves for them to differentiate from the main stream society. The innate individuality and the belonging to a particular social group are expressed in the food choices of the people.
In this analysis, the notions of veganism have been probed. The reason for making the research about vegan in the society is that they are the most vociferous proponents of their food and individual identity choices.
Purpose of this analysis is to understand the individual identity of the people who choose to be vegans in urban areas of the western country America. The nuances of this identity exploration are discussed in the following.