One of the most appreciated musicals by different age groups is Aladdin. A musical has been proposed with the theme that is the adaptation of the 1992 Disney Animated film. However, this is a known story. It will have a newer twist that will be incorporated. Princess Jasmine will have a stronger presence in the story rather than the conventional “Damsel in Distress” act. The musical would have three acts. The ways in which Aladdin and Jasmine use the lamp to marry the princess will be explored in this story. In this the villain role is essayed by Grand Vizier. He will be overpowered based on the combined intelligence of the people will be explored in this story.
The reason for adding a new twist in the story line is to address the needs of the newer empowered women and the changing ideology of gender equality in the communities. This will not be a monologue. Nevertheless, it will have a newer screenplay that is derived from the conventional storyline. The old story is known to all people. There are a number of production companies who have created this musical. A reproduction of the same would be considered as trite. Owing to this, a newer paradigm would be considered.
The targeted demography is not only the art patrons but also the newer millennial who want to connect with the art world. A contemporary view on the newer ideology will cause the people to be interested in what the modern art has to offer. A creation of a newer niche market appears. In this schema, there would be an incorporation of a newer base without impacting the conventional audience base. Newer marketing themes will be used to be connected with the audience.
The strategic marketing plan for the New Amsterdam theatre will be detailed in the following section.
The proposal is written for the “New Amsterdam theatre”. They already hold the rights to the story, which could make them gain leverage. The New Amsterdam theatre was originally built in 1903. The company is known for historic rendition of the production of Shakespeare’s “A Midsummer Night’s Dream”. The company would sustain through a number of financial issues and face the tumultuous times through Great Depression. The New Amsterdam Theatre located in New York City on 42nd Street (Trencsényi and Cochrane, 2014). The company is considered to have completed from 1903 and is one of the premier theatre in Broadway production. The company has gained critical acclaim in the world art markets and were able to function in many of the nations.
The company is known for producing the classics (Trencsényi and Cochrane, 2014.) It is attuned that if the company makes changes, the production would be in line with the changing ideologies of feminism. Owing to this, there would be a gaining of patronage with the people.