With selfie becoming an accepted social norm today, young generation is no more hesitant of sharing their entire day activities through selfies. It was observed that from 2014 to 2015 more than 31 million Instagram pictures were tagged as #Selfies, and Instagram is one such platform whose more than 65% user base is from age group of 15 to 29 years. In fact according to one of the research conducted online, selfies make up 30% of photos taken between the ages of 18-24. Today there are dedicated devices such as ‘Selfie sticks’ etc. which has made the process of taking selfies even more convenient. Obsession with selfie can also be related to a strange tendency of human being to be pretentious. Young age-group often has tremendous pressure to prove themselves at different stages of life, for example a person might be interested in going to a rock concert, or one person might be trying to plan a cross country trip etc. Hence, the moment they are able to achieve they want to share their achievements with their friends and followers to show that they have got what they were aiming for. Although this aspect can be taken in a positive manner also, but when we consider young generation then such tendency is generally slotted as being pretentious. In other words, selfie clearly relates to the phenomenon of peer pressure. For example if a young girl of 15 years clicks a selfie at Eiffel Tower and shares it with her followers or friends network, then the close friend who might not have visited the monument will definitely feel slight jealous, and then they often try to do something similar which can match up to the achievement in terms of selfie taken by their friends at the Eiffel Tower (Taneja, 2015).
Another important aspect which needs to be considered in context of obsession is the role of social media. Survey conducted by an online firm in 2014 revealed that more than 55% of the adolescent females that social media to a large extent makes them self-conscious about their appearance. Hence, good looking people continue taking selfies and share them on the social media platforms in order to get more likes and retweets (Gram, 2013). More people talk about it, more is the ego satisfaction a person gets. Indirectly such situation creates a vicious circle, where in order to get more compliments, comments etc. a person take more selfies and so on.
However one of the most important reasons behind obsession with selfies is the concept of instant gratification. Young generation is generally restless in their approach towards life, everything they want is instant in nature. Consider the process of taking a selfie. A person clicks the selfie, edits it, and uploads it on the Facebook, within minutes people start talking about it, commenting on it and liking it, which eventually helps the person who uploaded it in getting instant gratification or quick appreciation.