作业代写:瑞安航空公司的营销

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05/11/2018

作业代写:瑞安航空公司的营销

瑞安航空是一个以对抵达机场的行李收取额外费用的政策而闻名的组织。这些问题清楚地说明了不恰当的工作流程和组织的营销管理。社交媒体对于发现组织中持续存在的问题起着重要的作用,这使得组织的CEO能够纠正这些问题,提高组织的能力。对于组织的成长来说,市场营销在瑞安航空的案例中扮演着重要的角色,必须关注组织的成长。为了加强组织在执行过程中所作的改变,应实施各种条款和战略执行。组织所承担的事件的几种类型和重复类型,忽视了营销部分,使组织遭受了很大的损失。

作业代写:瑞安航空公司的营销

描述了基于组织成本削减战略的营销要素的问题识别。包括积分在内的因素包括低机上服务、点对点服务、在线服务、最小化人员费用、负面宣传和不倾斜座椅。除此之外,这些问题清楚地说明了公司利润的下降,在2012年7月的财务报告中有明确的说明。2012年8月,瑞安航空公司(Ryanair)遭到了巨大的负面宣传,这些女性收取额外费用的事件在社交网站上疯传。该案件清楚地表明,这些妇女在通过检查部分之前就忘记了她们的登机牌问题。300欧元的罚款是由首席执行官的员工支付的,而这一问题正被社交媒体曝光。此类丑闻在社交媒体网站上如病毒般传播开来,因此,该组织的形象在市场上受到了阻碍。乘客们还面临着组织所采取的策略方面的许多问题。消极的影响很容易产生,因此,问题的适当加强不可能容易为本组织的发展。

作业代写:瑞安航空公司的营销

Ryanair is an organization which is famous for its policies for charging extra amount for bags that are arriving at the airport. The issues clearly state the inappropriate work processes and the management of the marketing made by the organisation. Social media is playing an important role for the detection of the issues as continued in the organization, which make the CEO of the organization to rectify them for the enhancement of the organization. For the growth of the organization, marketing plays an important role in the case of Ryanair that must be focused on the growth of the organization. The implementation of various terms and the strategic implementation should be made for the enhancement of the changes made in the process carried out by the organization. The several and the repetitive types of the incident undertaken by the organization with neglecting the marketing part make the organization to suffer a lot.

作业代写:瑞安航空公司的营销

The identification of the problems is depicted which is based on marketing element of the cost cutting strategies of the organization. The factors that include the points are the low on-board service, point-to-point service, online services, minimizing personnel expenses, negative publicity and not reclining seats. Apart from these points, the issues clearly state the drop of the profits of the company which were clearly illustrated in the year July 2012 financial report. In the August 2012, huge negative publicity was made for the organization Ryanair, and the case of the extra charging amount from the women went viral on the social networking sites. The case clearly indicates the printing of the boarding pass issues of the women, who had forgotten before passing through the checking section. The amount of 300euros was fined by the staffs of the CEO for which the issue is being created in the social media. These types of the scandals go viral in the social media networking sites, and for this, the image of the organization is being hampered in the market. The passengers also face many problems regarding the strategies followed by the organization. The negative impact is being easily generated, and thereby, the appropriate enhancement of the problems cannot be easily made for the development of the organization.

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