本文分析的是含糖饮料导致的问题，据欧睿国际报道，截至2015年，英国软饮料市场对糖的打击力度有所加大。该国的许多卫生组织正试图教育人们喝含糖饮料的危害。特别是在儿童肥胖的背景下，糖市场正在进行一场战争。值得注意的是，公众也意识到这些努力。名厨詹姆斯·奥利弗(James Oliver)被认为是提高含糖软饮料市场曝光率、使其变得更健康的活动人士之一。为了吸引更年轻的消费者，有人提议对那些在饮料中添加糖的软饮料公司征税(euromonitor International, 2016)。本篇澳洲管理学论文代写文章由澳洲论文通AssignmentPass辅导网整理，供大家参考阅读。
As of 2015, euro monitor international reports that the war on sugar in the soft drink market of the United Kingdom has increased. Many health organizations in the country are trying to educate people on the harms of drinking sugary drinks. Especially in the context of childhood obesity there is a war going on in the sugar market. It is noted that public are also being aware of these efforts. Celebrity Chef James Oliver was seen to be one of the campaigners which has increased marketing exposure for sugary soft drinks to becomes healthier. A tax is being proposed for those soft drink companies that load sugar into their drinks for enticing a younger audience (Euro monitor International, 2016).
The shift towards healthier soft drinks will continue, as more British consumers are moving towards low calorie drinks. Any category that the British public believed was healthy was seen to sell better such as that of bottle water or iced tea. On the other hand, soft drinks such as Coca-Cola and Peps took a hit in terms of total trade volume within the country. Many of these existing enterprises focused on selling healthy versions of their drinks. For instance, Britvic sold flavoured bottled water with zero calories. Similarly, Coca Cola enterprises sold Vitamin water brands. Existing brands were found to switch to healthy variants of their drinks, such as the sugar free ones, natural ones etc (Euro monitor International, 2016).
Despite, the health trends and other information that is presented for the UK soft drink industry that would surely check sales volumes, the forecast from the Euro monitor showed that the prospects for future needs are increases. While carbonates, juices and concentrated might not sell as much as the bottled water and flavoured water, it is still expected that non-sugar or zero-sugar drinks, diet soda and more could intensify in sales. The potential implementation of a sugar tax could lead to reduced production of such drinks anyhow, and what little is presented in the market it is possible that the sugar free brands and their popularity could challenge their market.
In the United Kingdom, as of the year 2014 it is identified that private labels by far sold the most volume of soft drinks. They were identified to sell at the rate of 30.8 percent of the total market share (Statista, 2014). On the other hand, Coca Cola, which is non-alcoholic and is a soft drink was the second major brand that dominated the soft drink market, at 14.7 percent in sales. Pepsi was the next soft drink in the list at7.1 percent, and other brands such as Lucozade, Volvic, Tropicana, and Redbull occupy lesser percentage in market share (Statista, 2014).
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