Zespri International Limited是一家被认为是猕猴桃最大销售商之一的公司。他们还向50多个国家出售猕猴桃。该公司已获得品牌声誉。他们有信誉，并能够与供应商保持良好的关系。正是由于这些因素，公司才能够在当前竞争激烈的市场中保持下去。他们全权负责全球销售量的30％。 Zespri公司占猕猴桃全球贸易额的30％。由此他们获得了品牌信誉，并通过健康营销，创新，品牌意识和一致性等方面的关注。他们还参与供应链开发（Ritter，2016）。他们不断改进供应链流程和开发。他们想要开发可行的可持续方式。该公司设法获得了一个利基消费群，并且希望制定这些协议以进一步提高销售额并增加消费者群。为了制定计划，对现有协议进行了分析，并确定了过程中的差距。基于此，已发布了一些建议。
Zespri International Limited is a company which is considered to be one of the largest marketers of kiwifruit. They also sell kiwifruit to more than 50 nations. The company has been able to gain brand reputation. They have the credibility and been able to sustain good relations with the suppliers. It is owing to these factors that the company is able to sustain in the current competitive markets. They are solely responsible for 30% of the global volume of sales. The company Zespri accounts for 30% of the global trade of Kiwifruit. From this they have garnered a brand credibility and through the focus of the aspects of health marketing, innovation, awareness of the brand and consistency. They are also involved in the supply chain development (Ritter, 2016). They are constantly refining they supply chain process and development. They want to develop sustainable ways that are possible. The company has managed to gain a niche consumer base and it wants to develop the protocols to further enhance sales and increase the consumer base. To create a plan, the existing protocols were analysed and the gaps in the process were identified. Based on which, there are recommendations that have been posted.