The company lacks a digital marketing strategy. There is a micro site and an established website to project the brand image to others. However, there is no engagement (Ruslan, 2010). The SEO is poor. Rapid response is noticed in Facebook but the website is not functional to address the queries of consumers. There are few videos uploaded on Facebook page about the founder and the awards received. This page is linked to the website but the vice versa is absent. The company fails to listen to the customer’s needs, influence them with Kogan.com offerings and establish a community that can engage and develop customer loyalty as much as possible. The company does limited advertising and it acquires other firms and does not partner. There are no outposts and the digital properties are extremely limited (Kogan, 2017). The catalogue of products is limited to the ones available on their website. The poor digital media presence could be one of the reasons for the controversies as it has never taken the initiative to have a word with its consumers or the stakeholders. A premier business like Kogan.com should necessarily integrate social business strategy with mobility, digital marketing and CRM to present unified communication. Unfortunately, these are never noticed in the case of this brand (Berger, 2014). The poor integration and poor business partner support are few more reasons for the emergence and successes of new brands.