论文代写:数字化营销

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28/10/2017

论文代写:数字化营销

该公司缺乏数字营销策略。有一个微网站和一个建立的网站,向其他人展示品牌形象。然而,没有参与(Ruslan,2010)。SEO是穷人。在Facebook上,快速反应被注意到,但网站没有功能来处理消费者的查询。在Facebook页面上,几乎没有关于创始人和获奖的视频。这个页面链接到网站,反之亦然。该公司没有听取客户的需求,用Kogan.com的产品来影响他们,并建立一个可以尽可能多地参与和发展客户忠诚度的社区。该公司做有限的广告,它收购其他公司,而不是合作伙伴。没有前哨和数字财产是非常有限的(Kogan,2017)。产品目录仅限于网站上可用的产品目录。这种糟糕的数字媒体的存在可能是引发争议的原因之一,因为它从未主动与消费者或利益相关者说话。像Kogan.com这样的首要业务,必须将社会商业战略与机动性、数字化营销和CRM结合起来,以实现统一的沟通。不幸的是,这些在这个品牌的案例中从未被注意到(Berger,2014)。糟糕的整合和糟糕的商业伙伴支持是新品牌出现和成功的更多原因。

论文代写:数字化营销

The company lacks a digital marketing strategy. There is a micro site and an established website to project the brand image to others. However, there is no engagement (Ruslan, 2010). The SEO is poor. Rapid response is noticed in Facebook but the website is not functional to address the queries of consumers. There are few videos uploaded on Facebook page about the founder and the awards received. This page is linked to the website but the vice versa is absent. The company fails to listen to the customer’s needs, influence them with Kogan.com offerings and establish a community that can engage and develop customer loyalty as much as possible. The company does limited advertising and it acquires other firms and does not partner. There are no outposts and the digital properties are extremely limited (Kogan, 2017). The catalogue of products is limited to the ones available on their website. The poor digital media presence could be one of the reasons for the controversies as it has never taken the initiative to have a word with its consumers or the stakeholders. A premier business like Kogan.com should necessarily integrate social business strategy with mobility, digital marketing and CRM to present unified communication. Unfortunately, these are never noticed in the case of this brand (Berger, 2014). The poor integration and poor business partner support are few more reasons for the emergence and successes of new brands.

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