论文代写:自我概念

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26/07/2016

论文代写:自我概念

进一步讨论关于自我形象的概念,扩展自我概念解释了关于产品购买的个人和产品成为的一部分个人随着时间的推移。扩展自我有四个不同层次需要通过个人,四个不同的元素有:个人(汽车和服装),家庭(房子的家具),社区(住在附近的人的生活)和组(运动支持的个人)。这个概念也与顾客的购买行为,因为它涵盖人口、心理和心理方面。这个概念已经被很多著名的公司,因为他们认为保留客户之一是情感目标。这是什么耐克,他们是最好的广告。他们认为,针对客户使用的概念扩展自我会给他们忠诚的客户。这个概念也被苹果他们有全世界最忠实的客户。苹果并不是花费数十亿美元在他们的广告活动,但他们的产品与客户的情感联系。他们喜欢将他们的个性与苹果的每一个新成员的家庭。扩展自我的四个步骤是紧随其后的是公司为:个人喜欢给自己买手机,下一步是对家庭的客户想买苹果的每一件产品都喜欢Mac书或苹果电视的家中。第三步是关于社区的客户想要吸引社会中的个人使用相同的品牌,最后一步是集团的社会生活,客户将使用相同的品牌价值构成。

论文代写:自我概念

Discussing further about the concept of self image, extended self concept explains about the products that are bought by the individual and that product becomes the part of that individual with the passage of time. Extended self has four different levels that need to be achieved by the individual, the four different elements are: Individual (Car and clothing), Family (Furnishings of the house), Community (lives of the people living in the neighbourhood) and Group (Sports which is supported by the individual). This concept is also linked with the buying behaviour of the customers as it covers demographic, psychological and psychographic aspects. This concept has been used by many famous companies because they believe that one of retaining the customer is to target them emotionally. This is what Nike does and they are best at their advertisement. They believe that targeting the customer by using the concept of extend self will give them loyal customers. This concept is also used by apple as they have the most loyal customers throughout the world. Apple is not spending billions of dollars on their advertisement campaigns but their products have emotional connection with the customers. They like to link their personalities with every new addition in the Apple family. The four steps of extended self are followed by the company as: individual likes to buy cell phone for himself; the next step is about family in which the customer would like to buy every product of apple like Mac book or Apple TV for his home. The third step is about the community in which the customer would like to get attracted towards the individuals in the society who use the same brand and the last step is about the group that is about the social live, customer will poses using the same set of brand values.

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