The content used in the campaign of sky mall can be criticized for promoting addiction and alcohol usage among the teenagers. Most of the companies are not using social media campaigns for promoting their products and discuss that they cannot find their potential audience on internet. Women of these international companies suggest that “oh yes no body has the time for that”. Most of the companies are targeting a niche group and they are not available on the internet widely. The major criticism over the use of social media is about targeting normal segments of the population that can be targeted through a simple medium (Goyal 150).
Recommendations provided to overcome these issues
Initial messages will be designed for niche market and the messages designed will not be violating any standards or issues. The use of four social media channels will give the availability and strong presence to the company. A 3d marketing campaign will be helpful in giving the company a competitive advantage over others. Idea of beer holder hoodie is unique and will strike among the customers. The product is not developed for the niche market, so it is not the major requirement of the project to target the niche ma
Cost associated with the project
The typical costs included will be about the development of the messages and content for the product. People associated with the project will be given salary and reward after the completion of the project and its success.