There are several macro environment factors present in the economic environment such as the rate of inflation, rate on savings, interest and foreign exchange rate and the economy’s cycle. These factors result in determining an economy aggregate demand and aggregate investment. These factors influence Aristocrat Leisure’s competitive advantage (Markham and Young, 2015). There are economic factors such as rate of growth, inflation rate and economic indicators of the industry which the company can consider for forecasting the sectors or its organization’s growth trajectory (Markham and Young, 2015). Economic environment of Aristocrat Leisure comprises of the following essential components to be taken care of:
Intervention by the government
Instability in the currency or rates of exchange
Financial market efficiency
Customer service industry based infrastructure quality
Comparative benefit of the host nature
Workforce skill level
Level of education
Costs of Labour and productivity.
The Industry section
The company offers its products and services through the use of technology in the industry of gaming. The industry is governed through several economic, political and social factors. However, with the advent of online gaming and with the availability of integrating technology with the industry products, the industry has been profitable and has shown growth tremendously (Markham and Young, 2015). The industry average is, however, quite higher than what has been achieved by the company in discussion. However, the industrial growth rate at 6.57 is lower than the company average rate of growth implying more scope of improvement for the company under discussion.