在本案例研究中，介绍公司是必不可少的。乐高在中国已有60年历史，由木匠Ole Kirk Christiansen创建。1932年，他开始和一些工作人员一起制作木制玩具。此后，他开始在丹麦销售玩具，斯特林扩大了他的业务。
在2000年，对于柯克管理的乐高集团来说，与first和go一起面临着很多挑战，损失了18亿美元。当亏损持续时，克里斯滕森从首席执行官的位置上走了出来，我是一个新的首席执行官谁是乐高家族业务- Knudstorp (Lauwaert, 2010)。由于威利面临巨大的损失，所有的外部和内部因素都被考虑在内。
外部分析可以通过逐步研究- -社会文化、技术、经济以及政治和乐高局势- -来进行。目前的情况表明，任何在世界任何地方寻找玩具的人，首先想到的是乐高玩具。这是因为乐高是根据孩子们的视角来创造物品的
0 – 5岁，4-9岁，7 – 16岁，16岁及以上，
除此之外，我们还为7 – 16岁及以上的儿童设计了其他的教育产品。对于8-5岁的孩子，大约有37个项目是为一个运动技能和感觉更强的日期而设计的。
For the Purpose of this case study, the introduction company is essential. Lego has been there from past six decades and was started by a carpenter Ole Kirk Christiansen. He started working with a few of the staff members for making wooden toys in a very small pending in the year 1932. After which he started selling toys in Denmark and Sterling expanded his business.
Step 1 – Identifying the Industry
In the year 2000 for the LEGO group for managed by Kirk, there are lots of challenges faced by the business together with first and go for loss of 1800 million. When the losses continued, Christensen stepped out from the post of CEO and there I was a new CEO who was out of the family of LEGO business – Knudstorp (Lauwaert, 2010). Due to the huge amount for losses faced Wiley, all the external and internal factors were considered.
Step 2 – Analysis of the General Environment
The external analysis can be undertaken by STEP study – social cultural, technical, economic and well as political and LEGO situations. The current situation shows that anybody looking for a toy in any part of the world thinks primarily LEGO items. This is due to the fact that LEGO creates items as for the kids’ perspective therefore
LEGO business, via its webpage, expresses its need for fresh ideas for kids’ toys which would help in establishment of a greater position in the minds of people. The statement for LEGO is “creativity unlimited….. Just imagine”. The company focuses mostly on creating the playing items which can be separated into four ranges
0 to 5 years, 4-9 years, 7 to 16 years, 16 years and above,
In addition to these, other products are also made for the educational purposes for kids in the age 7 to 16 and above. For the kids from 8-5 years around 37 items are created which for a date where more motor skills and senses.