澳洲论文代写推荐:现代广告营销

澳洲论文代写推荐:现代广告营销

现代广告不注重创造新的美的价值。他们想要销售他们的产品并建立一个消费者基础。他们关注不安全感,以吸引潜在目标受众的注意力。作为观众,人们也享受娱乐方面的女性可以达到这样的美丽水平。女人的美丽常常与女人的成功相协调。这种古老的意识形态在当今时代仍然盛行。它们是微妙的,但它们似乎强化了这些意识形态。男人喜欢这些广告,而女人的广告则是为了符合规范的美容要求。破坏性的完美主义和过度的自我批判正在形成(Hawn 31)。这并没有帮助女性发展,相反,它关注于夸大所谓的标准美的某些方面。

澳洲论文代写推荐:现代广告营销

这则广告将女性物化,让她们在心理上接受其他女性的评判,这些女性想要帮助她们看起来更好,保持健康(hawn31)。

真正的问题是,为什么女性会让自己被物化,知道其后果,这将为她们和她们的社会带来什么。这是因为人们更容易接受现有的刻板印象,而不是改变对美的标准。问题是为什么不坚持这些标准。这些符号学设计需要被摒弃,因为它们关注性别歧视,并继续发展性别不平等。

澳洲论文代写推荐:现代广告营销

Modern day advertisement does not focus on creation of newer values of beauty. They want to sell their products and create a consumer base. They pay attention to the insecurities to grab the attention of their potential target audience. As audiences, the people also enjoy the entertainment aspect that women can reach such levels of beauty. The beauty of the women is often attuned to the success of a woman. This age-old ideology is still prevalent in the current times. They are made subtle, but they seem to reinforce these ideologies. The men enjoy these advertisements and the women’s is made to conform to normative beauty efforts. There is a fostering of the destructive perfectionism and excessive self-critique (Hawn 31). This does not help the women develop rather it focuses on exaggerating some aspects of the so called normative standards of beauty.

澳洲论文代写推荐:现代广告营销

This advertisement objectifies women and makes them psychologically submit themselves to being judged by other women who wants to help them look better and stay healthy (Hawn 31).

The real question is why women let themselves would be objectified knowing the ramification, it would cause for them and their society. It is owing to the fact that it is easier to work with the existing stereotype rather than change the normative standards of beauty. The questions would even arise why not adhere to these standards. These kinds of semiotic design need to be rejected as they focus on the sexism and continue to develop on the gender inequalities.