KeeWah started its international activities and maintained the environment of the trading as well. The strategy of international activities and trading increased its market share as well as linked itself to other countries, by which its business became more prosperous (Berman, Bowman, West & Van Wart, 2012). For expanding businesses into Singapore, the other strategic issues that the KeeWah may face are making the menu for products as same. Along with that, following an ineffective pricing strategy can create a problem for them in the international market. This is because when any organisation expands their organisation into another country, then they may face competition from other existing firm that is currently operating in the country. Singapore is one of the developed countries that have a range of organisation situated in the country. Therefore, in this scenario, following premium pricing strategy in different another country can make them unsuccessful in achieving competitive advantage. Moreover, their strategy to make their product quality intact in their entire store can create a problem for them because in a different country people love to accept food regarding their culture, in this scenario not following their strategy can make them vulnerable to other competitors and restrict their growth in the foreign country. Despite a lot of strategic concerns which KeeWah once faced, it used strategies in a very effective and constructive way that led it towards a successful and thriving business, not to mention the increase of the level of its productivity (Blankson & Crawford, 2012).