The imagined audiences by these two leaders are the public in Australia. They want to instill in the minds of people about Liberal party and the Labor party. The tweets by these leaders are a reflection of this ideology. The audiences are very important to these leaders in current times owing to the impending election. Liberal party wants to echo its achievements and the labor party was to express the mistakes made by the liberal party.
Due to this, the liberal party wants to explain about their success and maintain positive vibration. This is quite the opposite for the labor party. Both these parties are involved in high levels of branding to ensure that they connect with the imaged audiences of the society. From analysis, opposition party wants to devaluate the incumbent party. The incumbent party wants to establish its success to the audience. They want to devaluate the opposition party, but are maintaining a facade of being neutral in an effort to stay connected with the audience. The polarity for the issues is found to vary based on the circumstances and the individual stand of these leaders.
Sentiment analysis has been established as the attitude of the speaker with respect to the overall requirements of the situation. In the case of Twitter feeds, each political leader Malcolm Turnbull and Bill Shorten are trying to use the social media tools for personal branding. Turnbull tweets polarity ranges from positive to neutral and Shorten tweets range from neutral to negative ideologies. There are many variables and intangible that can be derived from each tweet. In this case, the opposition party is blaming the incumbent party. The incumbent party wants to show its success. Based on binary differentiation, Turnbull wants to maintain a positive opinion and Shorten wants to express his disappointment. Imagined audience by both these leaders is the Australian Public. They each want to personally brand their images to the people to succeed and gain popularity among the masses. These were results that were gained from analysis of the issues.