Another approach to the process of textual analysis of the picture on the “Burn” bag provided by GNC along with the nutrition medicines is the process of content analysis. This process allows the professionals and the customers to analyse and understand the various data contained in the visual message of the waist of the lady becoming thinner due to the closing of the bag. There are a number of techniques used for the process of content analysis. The qualitative and quantitative content analysis techniques of the process allows the customers and professionals to analyse the quality and the quantity of the data present in the visual message on the “Burn” bag respectively (Loughran, 2011). The quantitative content analysis technique used by the professionals and customers involves various units such as physical, referential, syntactical, meaning and thematic units. Then a process is completed which allows the professionals or the customers to categorise the various content of the visual message. The BURN bag depicts the objective of GNC in providing all the buyers of the pills a special bag. This content is analysed by the customers to understand that the BURN bag provided by the organisation depicts the effects of consuming the product of the organisation, which leads to the loss of weight.