Samsung was observed to embody both styles and technology for all the young professionals with the help of the newest cutting-edge designs and the features of superior connectivity. The positioning statement of Samsung put forth its differentiation from the other brands of mobile phone. The local market is filled with myriad choices but with the availability of Samsung’s sleek designs and the soft and the hard features, it renders to be the optimal purchase of all the professionals who are young and technologically updated (Marete, 2014). The present positioning of Samsung mobile is to be the market leader in the whole industry of mobile and smartphone. It is Samsung that brought forward ideas which are more oriented towards the customer. The position of this brand is extremely good because their main focus lies in making the handsets with the inclusion of unique and amazing designs meet all the expectation of the customers. It can be underlined that the taglines which are used by this brand attract the customers at a great level. When Samsung launched S6, it kept “Six Appeal” as the tagline. Samsung takes into all the necessary points which will not only satisfy the customers but also increase the customer base.