在动态营销能力方面，一些战略优势的驱动因素是营销感知能力、营销学习能力，最后是营销目标定位能力(Sukdej and Ussahawanitchakit, 2015)。市场感知能力是指根据需求、客户、竞争对手等要素，了解外部市场环境，从而达到市场反应性、生产力等营销卓越的能力。感知能力发展得越好，公司相对于竞争对手就越有战略优势。市场学习能力是指根据对市场的理解，加强内部能力的能力。这里的重点是根据动态指标了解市场内部营销的潜力，并利用这些潜力发展内部技能。公司的经验和知识将会增长。市场的市场学习能力越强，其市场感知能力就越强。与竞争对手相比，它的隐性知识会得到更大的增长，这就赋予了它不可复制资源的战略优势。营销目标定位能力是企业识别正确的目标市场，运用正确的营销能力选择，从而在长期内确定自己是市场中的行业领导者的能力。
Some of the drivers of strategic advantages in terms of dynamic marketing capabilities are the marketing sensing capability, the marketing learning capability and finally the marketing targeting and positioning capability (Sukdej and Ussahawanitchakit, 2015). Market sensing capabilities are the ability to learn external market environment according to the elements of demand, customers, competitors etc. and use this in order achieves marketing excellence such as marketing responsiveness and productivity. The more the sensing capability is developed, the more the firm would be able to have strategic advantage over its competitors. Market learning capability is defined as that ability to strengthen the internal competencies according to an understanding of the market. Here the focus is on learning about potential of marketing within the market as per the dynamic indicators and using this to develop internal skills. Experience and knowledge of the company will grow. The more the market learning capability of the market, the better will be its market sensing capability. Its tacit knowledge will grow more compared to its competitors and this gives it the strategic advantage of un-imitable resources. Marketing targeting and positioning capability are the ability of a firm to identify the right target market and use the right selection of capabilities for marketing in order to identify itself as industry leader in the market in the long run.
