本文主要讲的是品牌意识，因此，该公司进入市场的最初方式将是合伙或特许经营。公司应该有仔细的审查程序，以确保两家公司的商业利益相匹配。两家公司应该有一个共同的发展愿景。在国内建立了适当的供应链后，公司就可以开始自己做生意了。然而，最好的进入方式是了解当地的市场和伙伴关系。应该定义两种关键性能指标。它是有形的销售数据和无形的品牌知名度。由于有形的销售数据，供应链配送效率可以很容易确定(Kotler and Armstrong, 2013)。本篇澳洲代写被查文章由澳洲论文通AssignmentPass辅导网整理，供大家参考阅读。
Hence the initial mode of entry of the company into the market would be either by partnering or franchising. There should be careful vetting process done by the company to ensure that the business interests of both the companies match. There should be a shared vision towards growth by both the companies. After setting up of a proper supply chain in the nation the company can then start to conduct business on its own. However, the best mode of entry is by understanding the local markets and partnership.There should be two kinds of key performance indices defined. It is the tangible sales figure and the intangible brand awareness. Due to the tangible sales figures, supply chain distribution efficacy can be determined easily (Kotler and Armstrong, 2013).
For the brand awareness there should be considerable importance given to marketing feedback and social media responses.
Haigh chocolates can be marketing to the youth demography in the cities. There is a rise in the middle class. The change in the culture dynamics with an eclectic mix of social culture has enabled the people to try newer products. The rising disposable income will also make this feasible for the people to buy the products. Haigh chocolates can focus on the upper and middle class consumers. This will enable the company to grow and develop a strong brand patronage for the products in Pakistan.
The ultimate aim of the company is to reach out to the consumer base across the world for this purpose it has decided to foray into the international Asian markets. Reason for choosing Pakistan is to understand and develop a global requirement for the product. The mode of entry into the nation would be either through franchising or partnership. The company will hire local agents to gain market intelligence of the product. There are some inherent issues that the company will address in this process. The 4 p of marketing has been explained in detail.
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