本文主要讲述的是跨地域公司面临的问题，1997年以后，公司面临许多人员问题。人事问题是由多个问题引起的。首先，Jollibee在香港无法雇佣说中文的剧组人员。在客户和员工之间存在基于语言的问题。当公司在香港成立时，中国的经理们想要以香港的风格来供应茶，因为这是当地公认的文化。然而，这并没有得到Jollibee end的认可。另一方面，Jollibee的核心产品在中国市场遭遇了抵制，因为中国的管理者认为吃油炸食品会让他们不健康。由于中菲两国员工意见不合，员工之间发生了文化冲突。更多的员工离开了公司，这导致了公司的人员流动问题。他们不得不推迟决策，直到他们能够提高产品和工艺的质量。本篇澳洲代写文章由澳洲论文通AssignmentPass辅导网整理，供大家参考阅读。
There were numerous staffing problems faces by the company after 1997. The staffing problems arose because of multiple issues. Firstly, Jollibee was not able to hire Chinese speaking crew members in Hong Kong. There were language based issues here between customers and the staff. When the company was launched in HK, the Chinese managers wanted to serve tea in a Hong Kong style as it was accepted culture in the place. However, this was not received with approval from Jollibee end. On the other hand, a core product offering of Jollibee was met with resistance in the Chinese market as the Chinese managers felt that eating deep fried food would make them unhealthy. There were cultural clashes in the staffers as Chinese and Philippine staffers meeting in disagreements. More staffers left the organization and this led to turnover issues for the company. They had to stall decision making until they could bring up the product and process to quality.
Jollibee is assessing its past strategies and its current resources to understand how future expansions can be formulated. Jollibee wants to expand into emerging markets but wants to focus on whether they should change their operation or just their marketing. Also of concerns are whether they should focus only on ethnic Chinese consumes or whether they should generalize their offerings for the local market. Now much of the issues that Jollibee is assessing at present are issues that it has already faced in the past in other markets and regions. These were what were discussed in the ‘identifying business problems’ subsection of the paper. Therefore, objectives for improvement can also be formulated based on understanding these issues. Some of the key objectives or outcomes that Jollibee needs are as follows.
To evaluate current strategies and implement a successful international strategy that helps it acquire at least 10 percent of the fast-food/restaurant market share in emerging markets
To assess conflicts in existing international ventures and handle them based on a contextual and cultural basis
To understand the need for balance between domestic and international product and process offerings.
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