The focus had remained on undertaking the research about the motivations of visitors to Valencia with consideration to the best practices of research and ethical code of conduct. The journal articles were obtained through the journal database to ensure that relevant, credible and reliable sources are utilized in the research (Krippendorf, 2010). The journal articles that are used in this project report and reviewed for undertaking the research are published on and after 2013. This criterion was emphasised to ensure that the latest information and data are identified to maximize the advantages of the literature review.
Furthermore, the ethical research was undertaken in the interview method of the project (Ivkov et al., 2015). The participants of this study were made aware of the voluntary participation form. First, the questions were designed with the consideration of the target participants being visitors to Valencia. Then, the criteria of their origin and age was applied to ensure that only the visitors to Valencia ranging from 18 to 55 years are included to understand the reason behind their visit and subsequently identifying the motivations (Horner and Swarbrooke, 2016). This was followed by the uploading of survey along with the ethical consent disclaimer and voluntary nature of participation across the website and emails.
The individuals were sent a standard close ended and structured questionnaire survey digitally and were asked to send back the responses on the questionnaire by answering on the 1 to 5 ranged Likert Scale and close ended questions (Garcia and Alejandra Castillo, 2017). This instrument of data collection provides with the consolidated answer of the participant in values which identify whether the responses are in agreement or disagreement of the questions. The methodology employed in this research ascertained that the identity of any participants is not revealed and the anonymity of the participant’s information retains.