本文讲的是武大郎食品销售，在地点和分布方面，零售商店更方便。目前，据观察，吴大郎把饼干作为街头食品出售。大车摆放得很讲究，吴大郎就是用大车卖菜。现在街头消费在英国相当普遍，然而，为了获得更好的客户形象，武大郎应该以零售为目标销售其产品。它不可能仅在街头就获得更大的消费者力量。在零售中心进行线下购物效果会更好。现在可以研究从线下到线上的购物渠道，以后可以实施。本篇澳洲教育学论文代写文章由澳洲论文通AssignmentPass辅导网整理，供大家参考阅读。
In terms of place and distribution, retail stores are more convenient. At present, it is observed that Wu Dalang sells biscuits as street food. There are carts placed quite strategically and Wu Dalang sells food from carts. Now street consumption is quite common in the United Kingdom, however, Wu Dalang should aim to sell its product in retail for achieving a better customer profile. It cannot get larger consumer strength on the streets alone. Offline shopping in retail centres would work better. Offline to online shopping avenues could be researched into for now, and could be implemented later.
Specialist food shops are common in the United Kingdom. There are Indian food product stores, East Asian stores and Chinese food product stores. Wu Dalang biscuits could aim to sell in these specialized stores so that consumers would be willing to buy directly from here.
For the target audience of 21-45 year olds who prefer sweet products, Wu Dalang would promote the brand by means of online and offline advertising, by means of directing to consumer advertising, by focusing n group discussions and through promotional coupons sold on local newspapers.
For the 45 and above consumer who prefers savoury products, the marketing would mostly be traditional. Promotion of the brand would be done on the television, the newspapers and advertisements within the shops where they buy products regularly and finally by means of promotional discounts, it offers with their usual biscuit purchases.
Wu Dalang would have intense competition in the biscuit market of the United Kingdom but would be able to meet this competition quite effectively if it were to consider making some changes to its product, price, promotion and place mix. A geocentric strategy has been presented for Wu Dalang.
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