To effectively liaise with the target audiences, customer relationship messages needs to be the main points about products and services. These must meet audience requirements and is found to and position them against competition. Key messages that are delivered to the consumer must be simple message that is direct communication and also benefit-oriented. The message needs to be specific and impactful. Increasing the number of concepts would create clutter and the message would become nebulous in the process. The message is “selling sustainable premium quality products for Children”. In this process, the local society and the people would be really benefitted from the business ideals. Another important way in which the consumers would relate to the consumer is through customization. These have been explored in the following.
There will be customized products that will be delivered to the consumers. They can make certain changes to the already advertised products. There will also be incentives provided for the consumers who provide feedback for the company.
The customer relationship that will be fostered will be a mixture of online and real time interactions with the people.
The channels of communication are explored in the following.
Minimum viable product (MVP) has three characteristics. It needs to be the value that drives the people to buy the product. It must demonstrate potential and benefits for the early adopters of the business. There must be a way in which the company wants to focus on the feedback look to guide the people to keep buying the products in the future (Dollinger, 2008). For this company, the minimum viable product will be a simple summer collection for toddlers. It will be based on comfort and it would ensure that the end consumers are satisfied with the product range for the company.
The key activities for the companies will be derived from the generic methods that are used for this process. They are
Manufacturing of the products
Marketing of the products
Creating a cohesive supply chain
Partnering with the people in the retail stores to make the sales. (Zarrella, 2009. )