It has been found that majority of the people depend on word to mouth and good recommendation to choose a particular service. For this the Facebook and Twitter should be used. There should be You tube and mobile apps also in this technology and promotion of social media. There should be game theory implemented and ensured that they are all connected to the social media apps. This plan is to create an integrated strategy where all the stakeholders have access. In the case of loyalty initiative there is a crucial element of building consumer rapport.
This can be developed from building a relationship between consumers and the brand (McAlexander, Koenig, and Schouten, 2006). There is a crucial relationship that can be built from community partnership between the members and also the community relationship with the brand apart from individual consumer relationship with the brand (Berger, 2015.). For the case of low-cost tourist it has been proposed that there should be greater interaction with the people esp. the masses to increase the number of consumers for the brand. For this purpose the game theory has been proposed (Berger, 2015.). Every time a customer makes a purchase of service through Laura travels they will be given a gift card. This would make them more attuned towards the brand. It is expected that this action will generate good will among the target demography.
Game theory will be used by the consumers for the loyalty initiatives. The guests will be given a loyalty card (Berger, 2015.). They need to reach a certain amount to be included in the game. There will be a number of games and also portals or message boards for the users to communicate. There will be free services given like a free trip to spa, hair salon after reaching an amount. There will be discounts and also reduction in prices for positive referral programs for the consumers. This will be dynamic program that would change based on the requirement of the consumers (McAlexander, Koenig, and Schouten, 2006).