The research is essential because it highlights and provides evidences to the way in which beauty is defined using Chinese cultural definitions and the way in which Chinese public discourse reinforcement is done. Public discourse as a term within the paper involves literary, media, religion based and history based texts. These texts are circulated across the Chinese society. These are the discourses of people which can be argued to consist of accounts of authoritative nature. These are referred popularly as discursive knowledge standardized sites or official sites within the Chinese society.
Such a paper has drawn example from the texts of Chinese media for illustrating the patriarchal values modern re-inscription. This has resulted to signify the beauty of Chinese females as a commodity of imperative nature within the capitalist economy of China. Such texts have been read for highlighting the Chinese media representation of power relations that come in connection with modern women of China. The research essay has suggested that the beautiful female body’s media production underlines the relationship between beautiful female body’s patriarchal representation and an individual body commodification. This has existed within capitalist beauty discourse valorization in the Chinese society. The conceptualization has been done by focusing over discrete prospects and this in turn signifies the relationship that exists. Following is a literature review consisting of these major discussions to evaluate and explore the research essay thesis statement comprehensively.
The discourses or texts selected in the paper are varied in number. They offer benefit of wider support of evidences and procedures. The cases used are also appropriate in the sense that they are taken from real advertisements. In similar terms to other cultures, traditionally beauty has been valued as a Chinese society indispensable femininity essence. Chinese women are being taught to have awareness that attractiveness of physical nature can bring fortune and can further bring prestige for those who acknowledge keeping and presenting their own selves. According to an anthropological researcher studying over China, Esterik (2004) comments in her book in an elaborative manner that, in this land, appearance is of much consideration. Appearances and beauty together are of even more consideration.