The criticism claimed that the general motivation behind portrayal of such photo indicates presentation of enemy in a sub human and monstrous form to ensure that it is easier for the general public to hate the subject in the photograph. This was done by the photographer in the midst of political campaigns. It is found that the people from the opposing political belief also found the edited photo of John McCain to be completely unacceptable and unethical. The portrait was developed in a manner to reflect the public how the photographer views the subject of the image. There were more criticism on this act of Greenberg as several communications were made to the agencies to prevent hiring of Jill Greenberg as a photographer by various artists within the domain along with the general public. The credibility of the media was questioned in the associated cycle of election as the biasness was shown openly as per the criticisms. There was a rising concern that the media itself is in the favor of Obama for the election candidacy. Moreover, the issue lies within the misuse of photograph by Greenberg that is highly unethical. The scenario would have been entirely different if the client agreed to the action of photographer. However, the subject of the image McCain had no knowledge of the amendments that were made by Jill Greenberg. It is clear that the photographer did not perform her role in effective manner to showcase the photo subject in the best possible manner but the image was changed electronically by Greenberg in such a way that the public perception of politician being deteriorated is represented in even worse conditions that cannot occur naturally.