Advertising and Promotion
Hudson’s coffee is an Australian coffee chain comprising of efficiently working retailers within the region. According to the statistics as of August 2013, the franchise stores and comprises of about 68 stores being owned by part of the Emirates group (Chen, Hu, 2010). Hudson’s coffee was founded in the year 1998 by two friends, Ros Turner and Mark Hawthorne, establishing their very first outlet in Elizabeth Street, Melbourne. The brand serves beverages that are mainly espresso based such as café lattes, cappuccinos, flat whites, short macchiato, long blacks and espresso (Chen, Hu, 2010). Their specialties also include beverages other than coffee such as teas, iced coffees, smoothies and hot chocolate.