The power of the bigger multinational and their impact on the globalization have been detailed in this site. The aim of the site is to focus on the ways to make the company’s culture in which there can be enhanced profile and involvement. To make this determination, the BBC has gained access to the five of the big companies such as Unilever, Gazprom, Levi, Shell and Solectron.
Each one of these companies has been involved in the development and creation of the local networks and connections. They are showing the genuine efforts where they aid in the development of the community. In this section, BBC shows about the different networks that the companies use to develop leverage and about the ways. In this schema, there was a dedicated article about the CSR efforts that each company takes to connect with the people. The impact of the CSR efforts has been detailed in the following.
The power in the network society is capitalized in this process. There are four kinds of power that the companies can wield in the operation of the company. The first aspect is the networking power. This is the power of the actors and the companies to be a part of the global networks. There are focuses that the five companies give to connect with the people in the different cultures where they operate. The power and development are required to coordinate and connect with the social interaction. These companies use their resources to form connection with the different nations they also use a nuanced human relationship (Guzzini, 2013). There is the power of the specific networks to use these forms to develop strategic alliances between the different forms of the dominant actors of the various networks. There is use of the four kinds of networked power that needs to connect with the local cultures (Cronin and De Greiff, 2015).
These five companies are providing aide to the nations where there are certain political differences and the people are economically backward. There is connection that is made between the media actors and the political networks.
The companies in these nations are not operating on a completely altruistic notion. These companies function in these nations to gain a sort of political and social capital in these places. It cannot be refuted that the theory of invisible hand by Adam Smith can be found to have relevance. Adam Smith stated that the companies all operate for the fundamental purpose of making money. The notion of these companies is to ensure that they gain the political capital and connect with the emotions of the people. They want to show their stakeholders and the general public that they really do care about the people. These are some of the most important analogies that need to be contended.