reference 格式:数字营销和战略扩张

reference 格式:数字营销和战略扩张

星展银行过去一直投资于数字营销和战略扩张。在其目前的大部分工作中,该公司关注的是全球现有的增长机遇。在这种背景下,星展银行还必须专注于改善其现有的社交媒体分析。

reference 格式:数字营销和战略扩张

本报告关注的是社交媒体分析所能获得的重要见解,以及DBS为什么必须关注它。这个论点是通过关注B2B和B2C两种不同类型的分析得出的。这是因为星展银行参与了直接的银行业务活动,并且只与某些地区的企业合作。因此,社交媒体分析投资必须区分B2B和B2C对星展的需求。

reference 格式:数字营销和战略扩张

DBS has been investing in digital marketing and strategic expansion in the past. In much of its current works, it has focused on the growth opportunities available globally. In this context, DBS must focus on improving its existing social media analytics as well.

reference 格式:数字营销和战略扩张

This report focuses on significant insights that can be gained from social media analytics and why DBS must focus on it. The argument is made by focusing on two different types of analytics which are B2B and B2C. This is because DBS is involved in direct banking activities and works with businesses only in some geographic segments. Thus, social media analytics investment must be differentiated between B2B and B2C necessities for DBS.