澳洲代写论文:广告营销中的政治

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11/11/2018

澳洲代写论文:广告营销中的政治

化妆品是为了肤浅的美。尽管世界上有关于真正美丽的情感讨论,护肤品在世界范围内仍被认为是一个价值240亿美元的行业。由于全球化的到来,各行各业的公司都试图建立一个利基消费群体以维持市场。一些公司把人们的不安全感和防止衰老的需要作为一种营销趋势。这些广告也探讨了这个主题。

澳洲代写论文:广告营销中的政治

杰根的广告在视频中谈到了“自然的”皮肤。两个美丽的女人似乎在度假享受阳光。据推测,这两位女士需要的是Jergens产品,她们没有皱纹和疤痕。它们被创造出来是为了成为美丽的目标。他们有近乎完美的皮肤和不可能的长,光滑,和匀称的身体。他们有一头丝一般的头发,他们的腰是如此的小,一个普通的女人是不可能做到的。这些妇女的牙齿白得不能再白了。他们几乎都是不真实的女人。她们可能只占世界妇女人口的不到1%。

澳洲代写论文:广告营销中的政治

Cosmetics are for the beauty that is only skin deep. Even though there are emotional discussions in the world about real beauty, skin products are evaluated to be a 24-billion-dollar business around the world. Owing to the advent of globalization, the companies across the spectrum try to create a niche consumer base to sustain in the markets. Some of the companies use the insecurities of the people and their need to prevent aging as a marketing trend. This theme is explored in these advertisements as well.

澳洲代写论文:广告营销中的政治

Jergen’s advertisement was talking about “natural looking” skin in the video. Two beautiful women are seemingly in a vacation enjoying the sun. The two women who supposedly need the Jergens product have no wrinkles or scars. They are created to be the target for beauty. They have almost perfect skin and have impossible long, smooth, and shapely bodies. They have a head of silky hair and their waist is so small that it is not possible for a normal woman. The teeth of the women are beyond white. They are almost unreal women. They would probably make up less than 1 percent of the world population of women.

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