Public: public is the sum total of the different stakeholders of the business which are the reason of the existence of the business and of the organisation. All the resources required by the organisation are provided by the public which helps in the execution of the activities of the business. Alibaba is operating in the society where the customers, suppliers, workforce and other resources required for the operation of the organisation are available. Alibaba is considering this aspect or factor of micro environment of the business which need to be managed in an effective manner as it can affect the existence of the business.
Workforce: the workforce is the part of the society and the most important asset of an organisation which is responsible for the execution of the operations of the business. It is crucial for every organisation to maintain a healthy, effective, skilled and knowledgeable workforce which performs the functions or activities of the business in an effective manner so as to achieve the objectives of the organisation. Alibaba is providing a healthy and safe environment at the workplace of the organisation so as to ensure the effectiveness of the workforce (China retail industry report (2012-2015), 2012). Alibaba need to maintain a healthy workforce so as to enhance the performance of the business.
Marketing intermediaries: for making the products or the services available to the customers of the business there is a need to create an effective supply chain which helps the business to make the product or service available to the customers. The mediators of the business help in reaching the product or service to the customers. Alibaba has established healthy relationship with the mediators so as to ensure that the products or services are reaching in the hands of the customers in the right form and on the right time. It has linked with the courier companies which are delivering the products or services to the customers (Xie, et al., 2008).