The Millennials are the people who are confident and depend on their mobile device. They trust the device to make appropriate choices. According to a report, 66% of the millennial are confident that his information they find in their mobile device are try. Only 43% of the travellers who are above the age of 35 feel the same way. 64% of the millennial use their mobile app to make a search or book a particular requirement. They do not like the notions of hard selling. It is the culture of social media and the advent of the sharing notions that causes the people to showcase their brand and also focus on the ad production and development.
They must focus on the targeted marketing campaigns that are not based on pursuant selling. It is mandatory to understand that this segment is already inundated with a number of marketing offers (Armstrong et al., 2014). These kinds of marketing viral techniques would only cause them to feel alienated from the mass media advertisement. There must be a more nuanced and emotional way to connect with the modern day millennial population. For this group of people the social media is considered to be the main source of review. There are the notions of brand patronage. The social media review causes people to follow or adhere with a certain brand. The brand cannot depend on the tools of Facebook or Twitter alone to make their care.
The company needs to convince the audience that the modern-day adaptation of Aladdin could be a story that can resonate with the ideology of the current trends of people. Based on this, the theatre company must develop its audience with the consumer base (Kotler, et al., 2014). These have been detailed in the following.To connect with the target segmentation, the company should develop a newer persona. They must be subversive and honest. It is created to have a distinct personality. The companies should have a strong position where the stereotypes cause people to dislike the brand (Armstrong et al., 2014). The role which the brand can demonstrate is that the companies need to find to connect with bigger issues.