年龄较小的儿童在人口细分的帮助下被组织分割。麦卢卡蜂蜜是一种有很多健康素质的产品，肯定会增强儿童的免疫系统（Comvita.com，2015）。而且，孩子们会因为甜美的本性而爱上这款产品。在人口细分的帮助下，公司能够根据社会阶层对人员进行细分。该产品的价格比传统蜂蜜高。因此，公司决定根据社会阶层来划分人员（Armstrong et al。，2012）。随着生活方式的改变，人们变得更加注重健康。在存在心理分割的情况下，该公司能够将有健康意识的人细分为产品营销（Comvita.com，2015）。麦卢卡蜂蜜与健康产品闻名的公司有关。在心理分割的帮助下，公司能够分割那些基本目标是保持身体和精神健康的人。 Comvita的品牌存在是强大的。由于良好的客户关系管理，Comvita能够与客户保持长期的合作关系。在存在行为细分的情况下，Comvita能够根据其与产品和服务的关系来细分客户（Solomon，2014）。
Children who are at their younger age have been segmented by the organisation with the assistance of demographic segmentation. Manuka honey is a product with a lot of healthy qualities that will surely enhance the immune system of the children (Comvita.com, 2015). Moreover, the children will love the product in account of its sweet nature. With the assistance of demographic segmentation, the company has been able to segment the people on the basis of their social class. The product has a higher price than the conventional honey. Hence the company decided to segment people on the basis of social class (Armstrong et al., 2012). With the change in the lifestyle hacks, people have become more health conscious. In the presence of psychographic segmentation, the company was able to segment the health conscious people for the marketing of the product (Comvita.com, 2015). Manuka honey is associated with the company that is known for healthy products. With the help of psychographic segmentation, the company was able to segment people whose basic goal is to stay fit and healthy, both physically and mentally. The brand existence of Comvita is strong. Due to excellent customer relationship management, Comvita has been able to maintain long-term relationship with its customers. In the presence of behavioural segmentation, Comvita has been able to segment its customers in accordance with their relationship with the products and services (Solomon, 2014).