Business functions help in the addition of an official account and thereby manage a number of accounts at a single time. Configuring the greeting messages of the users is also a part of the business of the group messaging. The strengths of Skype lies in profitability of a large number of users and its availability all across the world. There is an absolute absence of the manual adding of friends. In terms of weakness, it can be put forth that it is extremely competitive in nature and not at all diverse. It has a strong and tough competition with the other social networks. Growth is in terms of smartphone users.
Growth is also in terms customer base. Implementation of video calls (Albarran, 2013). As far as the opportunities are concerned, it can be put forth that there is extreme growth in terms of smartphone users. The threat lays in the fact that extreme competition due to popular competitors. Similar applications are present which comes for free. As the smartphone users are increasing, the growth in terms of the customer base also increases. With the help of Skype, there is a possibility for the implementation of video calls. It increases the presence of all the users in the social media. It has the tendency to engage the clients with the help of social media.
In terms of the threats, there is extreme competition because of the presence of popular competitors. There is a possibility of extreme competition because of the applications which come for free.It can be recommended that it is necessary for all the members of the group to know each other. The privacy of the users should be maintained. Abusive and harsh words in the group chat should be avoided. Skype have become extremely popular in terms of sharing information. It is extremely easy and involves the participation of all the members at the same time. It has become one of the easiest ways to communicate with a huge number of people at the same time.