本文主要讲智能手表市场的竞争，至于智能手表市场上的竞争对手，苹果面临的主要竞争对手是三星和他们的GEAR手表，以及其他几款智能手表。虽然GEAR手表的定价为325美元，比Apple watch的价格低200美元，但GEAR仍然是市场的一个细分市场，只与三星Galaxy手机用户有关(Rogers， & Lee, 2016)。手表将是最受消费者欢迎的品牌忠实于苹果和技术极客人口(Griskevicius， & Kenrick, 2013)。本篇学院论文代写文章由澳洲论文通AssignmentPass辅导网整理，供大家参考阅读。
As far as competitors in the smartwatch market Apple faces up against their usual rival, Samsung and their GEAR watch, as well as several other smartwatches making up the market. Although the GEAR watch is priced at $325, which is $200 dollars lower than the Apple watch price point, the GEAR is still a sub-segment of a market and only concerns Samsung Galaxy phone owners (Rogers, & Lee, 2016).. The watch will be most popular with consumers who are brand loyal to apple and the techno geek demographic (Griskevicius, & Kenrick, 2013).
Hence the company should target more consumers and shift its focus on the very skewed and precise target consumers. Risk assessment and contingency planning of the product should be balancing of device design with functionality. There should be more innovative designs and more product differentiation to enable sales of the product.This is one of the most preferred brands across the world. The company is existing solely based on the efforts of branding. There is a lot of importance given to the persona and the aesthetics of the brand. The iWatch serves to expand the functionality of the iphone.
The company has a number of positive attributes in its marketing. The average consumer is a premium consumer who like to spend for quality of the products. This is primary targeted for the youth community. This has become synonymous with the pop culture. The extended marketing segmentation of the product, product attributes, vulnerabilities of the product and the recommendation for the product has been analysed in detail. IN summary this product is a successful product but it needs to have more functionality and product diversification to sustain in the future. The company pricing strategy needs to be reconsidered to make it more popular. The feature of being stand-alone should be taken into account by the management of Apple.
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